Vidwan-ID : 448100



  • Dr Kritika Nagdev Raisetia

  • Assistant Professor
  • Vivekanand Institute of Professional Studies Technical Campus
Publications 2017 - 2024

Publications

  • 16
    Journal Articles
  • 2
    Review
  • 1
    Projects
  • 1
  • 10

Citations / H-Index

97 Citations
5 h-index
57 Citations

Altmetrics

2
2
4
344

Google Scholar

Co-author Network

Updating...

Expertise

Management

Marketing and Analytics

Personal Information

Dr Kritika Nagdev Raisetia

Female
School of Business Studies, Block A School of Business Studies, Vivekanand Institute of Professional Studies Technical Campus
North Delhi, Delhi, India - 110034


Experience

  • Assistant Professor

    School of Business Studies

    Vivekanand Institute of Professional Studies Technical Campus


Qualification

  • Ph.D.

    Amity University, Noida

  • M.Com

    Savitribai Phule Pune University

  • PGDM

    Sri Balaji University, Pune

  • BCA

    Vivekanand Institute of Professional Studies


Honours and Awards

2022

Best Thesis Award

3rd Doctoral Research Conclave on the theme “The Power of Re-search in the Changing Global Scenario” conducted by Amity Business School on 1st & 2nd December, 2022 at Amity University Campus, Noida

2018

Best Paper Award for the paper titled Mediating Effect of Demonetisation on Customer Acceptance towards IT-enabled Banking Services

Global Leadership Research Conference, 2018 at Amity Business School, Amity University certifying authority- International Journal of Emerging Markets, Emerald Publications

2017

Best Paper Award - Marketing Session for the Presented paper titled Educing the referral power to tap potential customer segments–a study in Indian perspective

Vivekananda International Conference, 2017 at Vivekananda Institute of Professional Studies, Delhi, certifying authority- VIPS, Delhi


Membership In Professional Bodies

2015

Indian Commerce Association

Lifetime Member


Membership In Committees

2022

Marketing society

Convenor

2021

corporate consultancy cell

Convenor

2019

Add on courses body

Program coordinator

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Research Projects

Word of Mouth and Social Media Marketing: A Cognitive Study for col-leges affiliated under GGSIP University

Funding Agency : VIPS Research Centre


Patents